For subscribers
Sniffing out success: Luxury brands tapping fragrance market with new formulas, AI-generated scents
Sign up now: Get ST's newsletters delivered to your inbox
The fragrance market has now become a magnet for luxury fashion labels, jewellers and even watchmakers.
PHOTOS: TORY BURCH, PRADA BEAUTY
Follow topic:
SINGAPORE – The fragrance market has become the new battlefield for prestige and customer loyalty.
Once a space dominated by heritage perfume houses and indie fragrance start-ups, it has become a magnet for luxury fashion labels, jewellers and even watchmakers eager to tap a booming segment.
