Simone Rocha knows how to make masculine men pretty

Sign up now: Get ST's newsletters delivered to your inbox

Simone Rocha at her studio in London on May 11.  For over a decade, the Irish designer has found inspiration in womanhood. As the guest designer at Pitti Uomo, she plays with notions of masculinity.

Simone Rocha at her studio in London on May 11. As the guest designer at Pitti Immagine Uomo, she plays with notions of masculinity.

PHOTO: JEREMIE SOUTEYRAT/NYTIMES

Yola Mzizi

LONDON – As a designer of women’s clothing for 15 years, Simone Rocha has been committed to presenting a version of womanhood that subverts traditional feminine tropes, a practice she calls “pretty and perverse”.

But as culture reaches its peak “masculinity crisis” moment, Rocha, 39, is now turning more of her attention to menswear – focusing more on men’s softer side.

See more on