For many, a branded shopping bag is part of the bragging rights earned when making a purchase. One might even argue that toting your new buys in the crook of your arms is the highlight of the physical shopping experience.
So how many would actually decline a shopping bag in the name of sustainability? Enough if incentivised, according to Ion Orchard. From now till the end of the year, the luxury mall is rewarding its shoppers with Green Points if they refuse shopping bags and disposable food containers when making a purchase.