Shop sakura: Cherry blossom-themed merchandise to get you in the springtime mood

SINGAPORE – Sakura season is in full bloom, as evidenced by the hordes of tourists who have descended upon Japan in search of the pink blossoms.

Yet, according to a survey by travel booking site Klook, three in five Singapore travellers end up missing cherry blossoms despite timing their trips around them.

Capitalising on the global love for these ephemeral flowers, fashion and beauty brands have taken to releasing limited-edition merchandise decorated with the gentle blooms. And just like the actual sakura, these are around for only a short time.

Missed the real deal or simply grounded at home, and want a taste of springtime? The Straits Times rounds up the most charming sakura-themed products.

Casetify

Sport sakura on your phone case with the new Sakura Collection from global tech accessories brand Casetify.

The collection features soft pastel tones and enchanting floral motifs, with five new in-house prints available for all case types – ranging from the Impact Case to Mirror Case.

Each design ($99 each) showcases the flower in unique formats. Choose from a Pantone-like background with a photorealistic cherry blossom print, a baby-blue scene with sakura motif and a “3D-like” print of a sakura cartoon flower.

For minimalists, there is also the brand’s Ripple Case in a new Primrose Pink ($85), made from silicone.

Should you prefer something more subtle, the collection also includes Casetify’s classic accessories in the same prints. Charms ($57) round out the selection.

Info: Available at

casetify.com

Sigi Skin

In local beauty brand Sigi Skin’s Sweet Sakura Collection, its Butter Glaze Lip Jelly ($32) gets a springtime makeover with a new iridescent pink hue. The formula is packed with peptides, shea butter and nourishing strawberry and cocoa extracts, and gives the lips a shiny pink finish.

Slot the tube into the MagSafe-compatible phone grip ($29) in limited-edition colours Sweet Sakura and Sweet Mauve.

Also new is the Dew Potion Essence Mist ($52) – the same hydrating formula infused with chamomile and maqui berry – in Sweet Sakura packaging, which features a girl and her dog frolicking in a field of flowers under a blooming cherry blossom tree.

Until April 13, you can explore these new products at a sakura-themed pop-up in the Raffles City Shopping Centre atrium beside Uniqlo (02-41).

The space has been decked out in fake cherry blossoms in full bloom, complete with a themed photobooth where you can turn photo strips into keychains (free with any purchase) and a corner to get a free skin analysis and skincare samples.

With every purchase of the Butter Glaze Lip Jelly, you get access to a DIY Charm Bar, where you can add charms to your lip jelly and customise a free tote bag (complimentary with a minimum purchase of $180) with iron-on badges.

Info: Available at

sigiskin.com

Guerlain

Inspired by the treasured Japanese practice of hanami (“flower viewing” in Japanese), Guerlain has introduced a new limited and numbered edition of its Cherry Blossom fragrance ($1,300 for 125ml).

Each year, the French luxury beauty brand invites prestigious artists to collaborate on an interpretation of its exquisite Bee Bottle. For 2025, it has called upon Paris-trained South Korean painter Taein Song.

Centred on three symbolic colours – white to evoke last winter’s snowfall, the pink of the present but fleeting sakura and green to announce the arrival of summer – each bloom is hand-painted.

Cherry Blossom Eau de Toilette is a floral fragrance brought to life by green tea accord, sparkling bergamot, cherry blossom, powdered lilac accord, jasmine and white musk notes.

Info: Available in Guerlain boutiques

Swatch

With pink the colour of the season, men can get in on the floral fun too with Swatch’s new Blossom Time collection, which features four floral-inspired watches that are far from feminine. 

Each watch is a tribute to a flower – camellia (Petal Charm, pink), magnolia (Petal Bliss, silver), crocus (Petal Frenzy, blue) and gerbera (Petal Swirl, yellow) – which lend their colours to the engraved designs on the sun-brushed dials.

The watches ($213 each) are crafted from stainless steel with 33mm dials and bracelets with butterfly buckles.

The pink and blue watches are also available in pink and blue leather straps ($182 each).

Info: Available in Swatch stores and at

swatch.com

Starbucks

Cup collectors can add Starbucks’ new Cherry Blossom Collection to their stash.

The limited-edition collection features delicate pink blossoms fluttering in the breeze, accompanied by birds and woodland creatures.

Against a backdrop of soft pinks and blues, a recurring print of deer wandering amid cherry blossom trees graces stainless steel tumblers, water bottles and mugs. Take your cold drinks in a 3D sakura form with the Ceramic Mug with Lid ($29.90) that features a lid in the shape of a blossom.

Prices range from $19.90 for a Spring Blossom Cup Carrier to $65.90 for a pastel pink Starbucks + MiiR Spring Blossom Petals Stainless Steel Water Bottle.

Info: Available at

shop.starbucks.com.sg

L’Occitane

The French beauty brand pays homage not to the cherry blossoms of Japan, but rather those of Provence, France. The Cherry Blossom Visite en Provence Limited Edition collection takes inspiration from springtime in the small village of Venasque in Provence, where cherry blossoms and wisteria flowers bloom.

An elegant pink print adorns the Body Lotion ($53), Shower Gel ($38) and Hand Cream ($18) – all of which gently perfume the skin with a fresh scent of grapes, magnolia and soft musk.

Info: Available at

sg.loccitane.com