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Screen queens: Meet the S’pore fashion and accessories livestreamers redefining retail
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Singaporean fashion and accessories livestreamers Charlene Lim (left) and Jade Seah turned their side hustles into full-time careers.
PHOTOS: ACRYSTY BOUTIQUE, COURTESY OF JADE SEAH
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SINGAPORE – In the modern e-commerce world, the most prominent fashion and beauty entrepreneurs abroad have eschewed traditional bricks-and-mortar stores, yet are earning six-figure incomes monthly – by selling through a screen.
A digital revolution popularised by the Covid-19 pandemic, live streaming – where hosts engage viewers in real time to showcase and sell products – quickly became a lifeline for smaller brands.
