Scents And Sensibilities: How TikTok and influencers are changing the way people buy fragrances

Singapore's Ann Nicole has a combined total of more than 200,000 followers on both TikTok and IG. ST PHOTO: KUA CHEE SIONG
New: Gift this subscriber-only story to your friends and family

SINGAPORE – “My girlfriend loves your perfume – may I know what you use?”

A Singaporean fan of Jackson Wang posed this question to the Hong Kong pop star at his meet-and-greet session in Far East Square shopping mall in December.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.