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Scents And Sensibilities: How TikTok and influencers are changing the way people buy fragrances

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Perfume influencers are changing the way fragrances are being sold and marketed. One of the leading perfume influencers is Singapore's very own Ann Nicole or @thatperfumegirl, who has  a combined total of more than 200,000 followers on both TikTok and IG.

Singapore's Ann Nicole has a combined total of more than 200,000 followers on both TikTok and IG.

ST PHOTO: KUA CHEE SIONG

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