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Scented in Singapore: Rahasya tells the story of modern India through fragrance, minus the jasmine

acperfumer/ST20250515_202578000478/Ng Sor Luan/Founders of Rahasya Fragrances (L-R) Sachit Sood, Utkarsh Vijayvargiya and Sai Pogaru.

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Story on new generation of Singaporean perfumers and fragrance brands. Rahasya Fragrances is a Singapore-founded, Indian-inspired label started by three guys interpreting modern India in scent - minus the jasmine and maharaja cliches.

Rahasya Fragrances founders (from left) Sachit Sood, Utkarsh Vijayvargiya and Sai Pogaru ditched their corporate careers to start the niche perfume brand in January 2024, with scents inspired by modern India.

ST PHOTO: NG SOR LUAN

Amanda Chai

SINGAPORE – What do three men who used to work in tech, management consulting and finance know about perfume?

Plenty, it seems. The scents ($168 for 50ml) from Rahasya Fragrances (

rahasyafragrances.com

) are elegant yet complex, with backstories rich in heart and history.

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