Viewpoint

Roll over, Gucci. Hermes is now taking centre stage

With fewer occasions to dress up as well as an increasing awareness of fashion's environmental costs, shoppers may decide to buy less, but buy better. All of this favours luxury houses steeped in heritage, such as Hermes.

One takeaway from the third-quarter earnings people have seen so far is that consumers are still spending - and they are reaching for big, well-known brands for everything from food to face cream.

Please or to continue reading the full article.

Get unlimited access to all stories at $0.99/month

  • Latest headlines and exclusive stories
  • In-depth analyses and award-winning multimedia content
  • Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*

*Terms and conditions apply.

A version of this article appeared in the print edition of The Straits Times on October 30, 2020, with the headline 'Roll over, Gucci. Hermes is now taking centre stage'. Print Edition | Subscribe