Rise of social sellers: One-woman ventures in social commerce take off

Ms Aow Shi Hui discovered a market for distributing niche consumer brands on social media during the circuit breaker period
Ms Aow Shi Hui discovered a market for distributing niche consumer brands on social media during the circuit breaker periodST PHOTO: LIM YAOHUI

SINGAPORE - They have as little as a few hundred followers, yet can make thousands of dollars a month by recommending products on their social media channels.

Meet a new breed of entrepreneurs called social sellers. They do not typically take up sponsorships or have to maintain a polished image, but these ordinary folks can give influencers a run for their money.

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