SINGAPORE - They have as little as a few hundred followers, yet can make thousands of dollars a month by recommending products on their social media channels.
Meet a new breed of entrepreneurs called social sellers. They do not typically take up sponsorships or have to maintain a polished image, but these ordinary folks can give influencers a run for their money.
Already a subscriber? Log in
Dive deeper at $0.99/month
Want more exclusives, sharp insights into what's happening at home and abroad? Subscribe to stay informed.
ST One Digital Package - Monthly
$9.90 $0.99/month
No contract
$0.99/month for the first 3 months, $9.90/month thereafter. T&Cs apply.
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
2-week e-paper archive so you never miss out on any topic that matters to you
