Powder pink, aura beauty, moto boho, chaotic customisation: 4 style trends for 2025

SINGAPORE – Fashion trends are cyclical. They operate under a 20-year rule, where trends re-emerge every two decades, allowing a new generation to discover and reinterpret past styles.

Looking ahead includes analysing clues from social media and celebrities, and observing what fashion designers preview on the runways.

There are also industry announcements, such as Pantone declaring “mocha mousse” as the colour of 2025 in December.

French artificial intelligence company Heuritech subsequently released its report on top 2025 fashion trends based on image recognition on Instagram. It has also analysed data to break down trends by age, location and level of interest in fashion.

In the same month, Pinterest unveiled its annual Pinterest Predicts trend report, giving a wider glimpse into the aesthetics that will shape the year to come.

The American social media platform claimed its findings have been 80 per cent accurate over the last five years. 

Here are four fashion and beauty trends expected to make waves in 2025.

Pretty in pink

Forget Barbie pink and embrace Glinda pink, a softer, more romantic shade. 

Powder pink is the colour of spring and offers a change from the richer hues of burgundy that dominated the fall/winter season.

The resurgence of light pink marks a psychological shift too, said Dr Carolyn Mair, a fashion business consultant and author of the 2018 book The Psychology Of Fashion.

Speaking to British fashion publication Who What Wear, she said: “Soft pink traditionally conjures up a sense of femininity, innocence and joy, providing a break from the seriousness of recent times.

“Powder pink is often associated with softness, optimism, nostalgia and playfulness. The trend reflects a psychological desire to reconnect with simplicity, childhood and unfiltered joy, offering a gentle, comforting escape from adult responsibilities and societal pressures.”

Chanel paired its signature tweed sets with its mini camera case bag – both in baby pink – for its Cruise 2024/2025 Collection. K-pop idol G-Dragon and Thai actress Baipor Thitiya Jirapornsilp attended the Hong Kong show dressed in the season’s colour in November 2024.

In September 2024, Ralph Lauren presented tailored blazers and flowing maxi dresses in blush tones for its Spring 2025 Ready-to-Wear Collection, while Longchamp’s SS25 collection in November 2024 is called Dream In Pink, where its iconic bags are given a makeover in a spectrum of pink shades.

Aura beauty

According to Pinterest, 2025 is set to be the year of “aura beauty” – putting on a bright-coloured make-up palette that reflects the mood of the wearer. 

“We expect to see people be more expressive with their make-up in 2025,” said Ms Sydney Stanback, global head of trends and insights at Pinterest. 

“That’s what ‘aura beauty’ is all about – people will find a colour that most reflects their own aura and harness its power to express their individuality.” 

In its report, Pinterest noted a 365 per cent rise in searches for “full-colour make-up eyes”, while “purple blush make-up” searches saw a 30 per cent increase from 2023 to 2024.

Karina of K-pop girl group Aespa was an example of the aura beauty style when she modelled YSL Beauty’s Make Me Blush liquid blush range, which features myriad colours, in September 2024.

Pinterest also stated that Gen Zers and millennials will infuse the deep red colour of cherries into their make-up, as the visual search engine saw a jump of 325 per cent in searches for “cherry vibe” and a surge of 235 per cent for “dark cherry red”.

Most recently, in December 2024, American actress-singer Selena Gomez rocked bold, berry-stained lips from her cosmetics brand Rare Beauty.

Bohemian rhapsody

Both Heuritech and Pinterest have hailed the return of boho chic. 

Pinterest went a step further by coining the term “moto boho”, a combination of “motorcycle” and “bohemia” – an aesthetic of soft, lacy textures punctuated with edgier leather pieces.

American actress Natalie Portman sported the moto boho look at the Dior Cruise 2025 show in September 2024, where she accessorised her outfit with custom vegan boots.

That same month, Vogue magazine’s editor-in-chief Anna Wintour was photographed sporting the trending look, pairing a maxi flowy dress with a leather trench at the Burberry show at London Fashion Week. 

This was a throwback to the last time boho chic was in style in the early noughties, as seen on British supermodel Kate Moss and British actress Sienna Miller, who often paired short skirts or flowy dresses with boots.

The style is relatively simple to carry off. Simply throw on contrasting pieces of clothing in complementary colours and textures, and accessorise with a chunky leather handbag. 

According to Pinterest, the search for “boho fits” grew by 755 per cent, while “lace skirt outfit” recorded a 360 per cent increase from 2023 to 2024.

Chaotic customisation

Upcycling, personalisation and individualism will continue to be favoured in 2025.

Global trend forecaster WGSN dubbed the trend “chaotic customisation”, a term which encapsulates the younger generation’s desire to reconnect with fashion and reject conformity. It also offers freedom of expression. 

Bag charms, which were once hot items 20 years ago, are making a comeback, according to digital fashion publication Who What Wear.

Luxury brands now offer cute trinkets to accessorise your bags, while celebrities and influencers have been photographed carrying purses with multiple bag charms dangling on their handles.

The trend has been adopted by brands such as Coach, where you can personalise your bags and leather goods at Coach Create.

There are also tutorials on social media about DIY fashion. So even if you own the same item as many others, personalisation will make yours unique.