Piaget set to regain gloss and glamour under CEO Benjamin Comar
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One of Mr Benjamin Comar’s key priorities was to give Piaget’s brand equity some new shine and make the name desirable again.
PHOTO: PIAGET
SINGAPORE – Mr Benjamin Comar became the chief executive of Piaget in the summer of 2021, when the world was held hostage by Covid-19.
It was challenging, for obvious reasons.
