Piaget set to regain gloss and glamour under CEO Benjamin Comar

One of Mr Benjamin Comar’s key priorities was to give Piaget’s brand equity some new shine and make the name desirable again. PHOTO: PIAGET
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SINGAPORE – Mr Benjamin Comar became the chief executive of Piaget in the summer of 2021, when the world was held hostage by Covid-19.

It was challenging, for obvious reasons.

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