MINUTES & SECONDS
Panerai passion for green movement
Italian watchmaker wants to lead by example with its efforts to safeguard the planet
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At the Watches And Wonders 2021 trade fair held earlier this year, Panerai - like many other watch brands - screened a short film.
However, the two-minute artfully lensed production, unlike all the others, did not feature a single product. Instead, it was a cautionary tale about how humanity is ruining Earth.
