Not just a yoga brand: Understanding the $8 billion cult following behind Lululemon

Lululemon reported a 30 per cent annual increase in revenue, to US$8.1billion, for its fiscal year 2022. PHOTO: LULULEMON
Lululemon is best known for its yoga apparel. PHOTO: LULULEMON
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VANCOUVER – The height of true luxury these days, some may say, is $150 yoga pants.

Specifically the ones from Lululemon Athletica, which suggest – among other things – insider exclusivity, and give the illusion of a great bum.

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