For subscribers
No longer granny gold: More young people going for gold jewellery
Sign up now: Get ST's newsletters delivered to your inbox
Poh Heng directors Eunice Lim (left) and Charlene Chng at its Parkway Parade store.
ST PHOTO: LIM YAOHUI
Follow topic:
SINGAPORE – She used to think gold jewellery was old-fashioned, too yellow and culturally loaded for casual wear.
But in July, 25-year-old Phoebe Lye walked into one of Chinese jewellery giant Chow Tai Fook’s Singapore stores and bought two 999 gold charms ($190 each). That is the purest grade of the precious metal, unblunted and ingot-like in hue.

