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Niche skincare is no longer the beauty world’s best-kept secret
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The market for niche skincare is booming, with several brands becoming strong contenders to beauty giants.
PHOTO: KEVIN LAMINTO
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SINGAPORE – Every morning and night, fitness instructor Bryan Wong slaps on skincare products from brands most people have never heard of, such as Beauty of Joseon, Youth To The People and Dear, Klairs.
The 36-year-old made the switch from more established beauty lines three years ago and now swears by these niche brands because he thinks they are a lot more effective compared with the products he used in the past.
