New heights for experiential retail

ColourMe, a virtual make-up try-on tool used in health and beauty retailer Watsons, developed by A.S. Watson Group and ModiFace. PHOTO: A.S. WATSON GROUP
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SINGAPORE – If it seems that 2022 was the year retailers pulled out all the stops to woo shoppers in new, engaging ways, then 2023 looks set to top that.

The lifting of pandemic restrictions saw consumer events swiftly turning into a sport, with brands in a race to recapture consumers’ attention and dollars.

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