Move over, malls: Jungsaemmool and other global brands make a home in S’pore’s heritage spaces

SINGAPORE – The newest beauty destination in town is located not in Ion Orchard, Takashimaya or any of the island’s premier malls. Instead, it is a 4,972 sq ft black-and-white bungalow in Scotts Road.

This is where K-beauty brand Jungsaemmool, which opened here in April, has chosen for its first global flagship store outside South Korea.