Making It: Meet cult brands ushering in a new era of It bags

The Senreve Maestra in Dragon.
The Senreve Maestra in Dragon.PHOTO: SENREVE

SINGAPORE - When San Francisco-based bag brand Senreve launched in November 2016 with its flagship product, the Maestra, it did not take long for the bag to become Instagram-famous.

Celebrities were photographed carrying it. Actress Priyanka Chopra took hers on press tours. Influencers and everyday executives flaunted different colours on social media, cooing over its functionality, how it converts into a backpack and how it fits a laptop, but still looks stylish.

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