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Made in China: C-beauty craze hits S’pore as new generation of brands offer quality for cheap
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(Clockwise from left) Floral Engraving Beauty Goddess Makeup Palette from Florasis, Perfect Diary Explorer Eyeshadow Palette in 13 Red Fox, Judydoll Highlight & Contour Palette and Joocyee Cream Blush & Highlighting Duo.
PHOTO: FLORASIS, PERFECT DIARY, JUDYDOLL, JOOCYEE
SINGAPORE – For Mr Allan Liu, founder and group chairman of Chinese beauty conglomerate Joy Group, opening his first international stores in Singapore feels like a homecoming.
Before he created popular C-beauty make-up brands Judydoll and Joocyee, the 37-year-old spent eight years studying and working here. In that time, he grew to appreciate the city-state’s diverse population and appeal as a global travel destination.
