Luxury eyewear veteran Puyi Optical knows what Asians want

Mr Jeffery Yau, founder of luxury eyewear retailer Puyi Optical, opened his first store in South-east Asia at The Shoppes at Marina Bay Sands. The company now has 96 stores in Asia. ST PHOTO: HESTER TAN
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SINGAPORE – Mr Jeffery Yau, founder of luxury eyewear company Puyi Optical, shops more than his wife.

In fact, she encourages him to seek retail therapy whenever he is stressed – which is often in the life of an entrepreneur. Whenever he travels for business, whether to check on his 96 stores or meet prospective partners, he makes time for shopping after.

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