LadyBoss: Millennial sisters make health supplements trendy

Sisters Maya and Mili Kale, the founders of Moom Health. ST PHOTO: JASON QUAH
New: Gift this subscriber-only story to your friends and family

SINGAPORE - On social media, green sachets with the word "Moom" have been making their rounds on the pages of It girls and everyday women alike.

Is it a new brand of skincare capsules? Accessories perhaps? As it turns out, the sachets contain natural supplement pills.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.