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Ion flagship is Sephora’s best-performing store in S-E Asia, says beauty retailer on flashy revamp

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Sephora Ion Orchard unveiled a new revamp in September with digitally-driven features focused on trending looks and products. The branch was the beauty retailer's top-performing store in the region in 2023.

Sephora Ion Orchard unveiled a new revamp in September with digitally-driven features focused on trending looks and products.

PHOTO: SEPHORA SINGAPORE

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SINGAPORE – The next time you step into Sephora’s Ion Orchard store, look out for these new additions.

Mobile payment corners for cashless payments. Elevated brand stations to get more hands-on with popular make-up brands Fenty Beauty, Charlotte Tilbury and Benefit Cosmetics.

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