SINGAPORE - At the start of the pandemic, Mr Gregoris Pyrpylis remembers being awed by one thing: pictures of women queuing outside Hermes boutiques for the global launch of its first beauty line.
The French luxury house, known for crafting leather harnesses, debuted Hermes Beauty with a range of lipsticks and lip products in March 2020 - just as the coronavirus was starting to spread across the world.
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