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Glow bros: How men’s grooming went from bare minimum to billion-dollar business
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(Clockwise from top left) Mr Nicolas Travis, Mr Rayyan Afiq and Mr Bastien Gonzalez.
PHOTOS: ALLIES OF SKIN, COURTESY OF RAYYAN AFIQ, COURTESY OF BASTIEN GONZALEZ
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SINGAPORE – Male grooming has come a long way from a quick shave and a spritz of cologne.
These days, the modern man is as likely to have a multistep skincare routine as he is to own more serums than his girlfriend or wife.
