Gem of a store: 4 new jewellery stores designed around human connection

(Clockwise from top left) Soami founder Mindy Chow, Madly Gems Experience Centre owner Maddy Barber, B.P. de Silva Jewellers' creative director Shanya Amarasuriya and the By Invite Only kiosk at Nex. PHOTOS: SYAMIL SAPARI, COURTESY OF MADLY GEMS, COURTESY OF B.P. DE SILVA JEWELLERS, COURTESY OF BY INVITE ONLY
New: Gift this subscriber-only story to your friends and family

SINGAPORE - Jewellery shopping is no longer about just ogling baubles kept in glass cases. Some local brands are redefining the jewellery shopping experience, with innovative stores designed to showcase wares in a more engaging, interactive way.

The Straits Times checks out four new jewellery stores taking retail to the next level.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.