Clothes for a cause: Fashion brands embrace social and environmental responsibility

Bling's founders Jonathan Koon (left) and Kane Lim. PHOTO: BLING
Majority of Singaporeans agree that they are more likely to purchase from brands with a strong social conscience. PHOTO: TAFF
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SINGAPORE - Kane Lim is on a roll.

After being appointed as the new face of beauty label Fenty Beauty in May, the star of hit Netflix reality series Bling Empire (2021 to present) is back in the spotlight with a new fashion label, Bling.

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