Clothes for a cause: Fashion brands embrace social and environmental responsibility

Bling's founders Jonathan Koon (left) and Kane Lim. PHOTO: BLING
Majority of Singaporeans agree that they are more likely to purchase from brands with a strong social conscience. PHOTO: TAFF
New: Gift this subscriber-only story to your friends and family

SINGAPORE - Kane Lim is on a roll.

After being appointed as the new face of beauty label Fenty Beauty in May, the star of hit Netflix reality series Bling Empire (2021 to present) is back in the spotlight with a new fashion label, Bling.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.