Celestial jewellery brand Wanderlust + Co a favourite with global celebrities

SINGAPORE – With its star-studded clientele of American celebrities – including actress Jessica Alba, singer Selena Gomez and reality television star Kourtney Kardashian – one might assume that jewellery label Wanderlust + Co (W+Co) was born in the United States.

So people are often surprised to find out it is a Malaysian brand, says founder Jenn Low. She started the label in 2009 from her bedroom – she was then living in Melbourne – with less than $10,000 of her savings.