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Bucking sluggish retail, Singapore brands commit to wowing with experience-driven physical stores
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Klarra Raffles City. The home-grown womenswear label opened its largest store to date, encompassing a cafe, in end-July.
PHOTO: KLARRA
SINGAPORE – While some retail brands may be scaling down in this economy, home-grown womenswear label Klarra is going bigger.
Its newly revamped Raffles City Shopping Centre store, relocated from a different unit on the same floor, opened in end-July. At 2,152 sq ft, it is Klarra’s largest since the digitally native label ventured into physical retail in 2018 in the same mall.
