Bringing back the sparkle at high-end jeweller Fred

Ms Valerie Samuel is in town for a few days to launch Fred's newly opened flagship boutique in Marina Bay Sands. PHOTO: FRED PARIS
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SINGAPORE - Growing up as the granddaughter of illustrious French jeweller Fred Samuel, Ms Valerie Samuel's childhood was remarkably different from other little girls'.

"One of my first memories as a child was accompanying my grandfather to a grand ball at a ski resort, where he unveiled his latest collection," reveals the vice-president and artistic director of luxe jewellery brand Fred, sliding over a black-and-white photo capturing that special occasion - one of many soirees she would attend throughout the years - across the table.

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