Bring on the bling: Singapore jewellery fair JeweLuxe returns with 50 brands on show
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The annual jewellery show features 50 brands from around the world.
PHOTOS: JEWELUXE
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SINGAPORE – JeweLuxe, the annual home-grown jewellery show established in 2017, is back until Oct 12 at the Tent @ Ngee Ann City in Orchard Road.
Fifty brands are flaunting their wares, with the selection divvied up into five themed sections. Prices range from $1,000 to $1.5 million.
The Geometric area gathers acclaimed jewellery houses, like Gyan Jaipur from India and Autore from Australia, that lean classic in their designs.
Star Power concentrates jewellers who have styled global celebrities, like local brand Simone Jewels, whose bling has been seen on pop stars such as Rihanna and Taylor Swift.
Britain-based jeweller Nadine Aysoy, who dressed the cast of Netflix’s hit series Emily In Paris (2020 to present), is also represented here.
Her speciality is illusion jewellery, a traditional technique of using multiple small diamonds to make up what looks like one larger stone.
She will be bringing plenty of illusion diamonds to Singapore, including new ear climbers and a choker, she tells The Straits Times.
“The setting gives the illusion of a bigger stone by using a few smaller shapes of diamonds connected by white gold to create a bigger look at a much more reasonable price than having one big diamond. It is all about the look,” she says.
JeweLuxe 2025 at The Tent @ Ngee Ann City.
PHOTO: JEWELUXE
At another JeweLuxe section, Asia’s Brilliant Age, the spotlight is on those who blend cultural heritage with contemporary craft. The roster includes AnCrea from Japan and Zane Young from China.
The Italian Edit showcases bling from Italy, like Paolo Costagli, Zydo, Rota e Rota and Elenere.
Finally, Whispers Of The Past stages a celebration of vintage jewels. Singapore’s Poh Heng Jewellery appears here.
Here is the best of the bling.
1. Aletto Brothers
A pair of Aletto Brothers earrings featuring diamonds and rubies.
PHOTO: JEWELUXE
Founded in 1889, Florida-based Aletto Brothers is said to represent five generations of jewellery artistry. The American brand is acclaimed for the adroitness of its “invisible setting” technique, a method of hiding the metal that holds precious stones in place on a piece of jewellery, so gemstones appear whole and almost floating inside the piece.
A pair of earrings featuring four carats of diamonds and 40 carats of rubies will go for US$150,000 (S$193,600) at the fair.
Aletto Brothers’ work sells well at auction houses like Sotheby’s and Christie’s.
2. Kelly Xie
A cuff bracelet by Chinese jeweller Kelly Xie inspired by Monet’s Impressionist series, Water Lilies.
PHOTO: JEWELUXE
The Chinese fine jeweller known for her architectural touch brings an 18K gold bracelet to JeweLuxe 2025. It features a 22-carat Morganite centrepiece of pink, yellow and orange sapphire, tsavorite and diamond.
The wide cuff bracelet is inspired by French painter Claude Monet’s Impressionist series Water Lilies. Its price is available upon request.
3. Nadine Aysoy
Jeweller Nadine Aysoy’s Catena Double Illusion Diamond Ring in 18K yellow gold.
PHOTO: JEWELUXE
One highlight of Britain-based jeweller Nadine Aysoy’s catalogue is an illusion ring, called the Catena Double Illusion Diamond Ring, in 18K yellow gold. It features 5.84g of Illusion diamond set with brilliant-cut diamonds, including 0.05-carat marquise-cut diamonds, 0.37-carat princess-cut diamonds, 0.11-carat pear-cut diamonds and 0.09-carat baguette-cut diamonds.
The ring is going for US$8,770.
4. Poh Heng Jewellery
A Poh Heng necklace hand-set with diamonds and gemstones.
PHOTO: JEWELUXE
Heritage jeweller Poh Heng shows its high jewellery chops with a necklace of two entwined roses ($130,500).
One rose is in warm yellow gold and the other in cool white, joined by vivid emerald leaves. Each petal is hand-set with diamonds and gemstones, an exercise in precision and proportion.
Poh Heng has been on the local scene since 1948. Its signature is its 22K gold creations, each independently verified by the Singapore Assay Office.
With this work, it begins a new chapter in high jewellery, becoming more than a heritage goldsmith, says JeweLuxe.
5. Toktam
Dubai-based fine jewellery brand Toktam's rippling gold bracelet.
PHOTO: JEWELUXE
Dubai-based fine jewellery brand Toktam brings a rippling gold bracelet to JeweLuxe. The 18K yellow fold bracelet, called the Ashkal Wave Bracelet, also contains diamonds. It is retailing for $8,400.
6. Zane Young
A tiara by Yunnan-based Chinese jeweller Zane Young.
PHOTO: JEWELUXE
Yunnan-based Chinese jeweller Zane Young is famed for its tiara designs. One highlight of its Singapore trunk is the Flower Tiara, which can be worn five ways: as a necklace, brooch, earrings, ring or crown.
It comes in 18K white gold, with 19.645-carat rose-cut coloured gems in pave setting, 1.95-carat rose-cut pink sapphires, 6.35-carat rose-cut white sapphires and 2.066-carat round brilliant-cut diamonds.
The flower tiara is retailing for $23,142.
7. House of Umrao
Indian jeweller House of Umrao's fan-shaped earrings with emerald beads and diamonds.
PHOTO: JEWELUXE
Indian jeweller House of Umrao has had its creations worn by former US first lady Michelle Obama and Hollywood actress Julia Roberts.
The brand has brought to JeweLuxe a pair of gold fan-shaped earrings, with 26.4-carat emerald beads and 5.07-carat baguette-cut diamonds.
The 18K gold weighs 17.84g in total and the earrings cost US$20,000.
Book it/ JeweLuxe 2025
Where: Tent @ Ngee Ann City, 391A Orchard Road www.ultraluxeglobal.com
When: Until Oct 12, noon to 9pm
Admission: Free
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