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Body-positive lingerie label Neiwai finds success from smashing stereotypes
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Neiwai’s Barely Zero bras.
PHOTO: NEIWAI
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SINGAPORE – Even before body positivity was a global movement, Shanghai-born Neiwai was walking the talk.
Its debut line of wireless bras hugged women in a way that made them feel confident and liberated – ground-breaking then in a market dominated by brands focused on wired, push-up bras.
