Betting big on shoes: FJ Benjamin CEO wants to bring back the romance of shopping – starting with heels

Mr Douglas Benjamin, CEO of retail group FJ Benjamin, is betting on shoes with his new luxury shoe and lifestyle destination Avenue on 3. ST PHOTO: NG SOR LUAN
Avenue on 3 carries more than 16 designer shoe and bag brands. PHOTO: AVENUE ON 3
A champagne bar within the multi-concept store serves coffee and pastries in the day, and champagne and caviar in the evening. ST PHOTO: NG SOR LUAN
Amanda Chai
Correspondent
Updated
May 18, 2023, 06:27 PM
Published
May 18, 2023, 11:30 AM
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SINGAPORE – Give a girl the right shoes and she can conquer the world. And she has a staggering selection to choose from at Avenue on 3.

The newest multi-label shoe and lifestyle store in town has more than 16 designer shoe and bag brands – from Aquazzura and Gianvito Rossi to Alaia and Rene Caovilla.

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MCI (P) 066/10/2023. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2024 SPH Media Limited. All rights reserved.

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