Beauty underdogs

Four under-the-radar skincare and bodycare brands share how they are growing amid the challenges of a pandemic

The Covid-19 pandemic has been challenging for local beauty entrepreneurs.

Many start-ups faced supply chain disruptions and delayed product development, as well as difficulties in marketing and reaching out to customers in person given the restrictions around physical retail.

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A version of this article appeared in the print edition of The Straits Times on August 13, 2021, with the headline 'Beauty underdogs'. Subscribe