For subscribers
Beauty at your doorstep: New players tap demand for house-call services in S'pore
Sign up now: Get ST's newsletters delivered to your inbox
Ex-lawyer Rachael Kam started The First Refresh after the circuit breaker.
ST PHOTO: NG SOR LUAN
DeeperDive is a beta AI feature. Refer to full articles for the facts.
SINGAPORE - After the circuit breaker ended last year and beauty services were allowed to resume, Mrs Rachael Kam, 34, found herself in a long line of people trying to get back into their grooming routine.
It was a tedious "back-and-forth" process arranging a lash extension appointment at her home with her regular beauty consultant, who had been doing house calls for 10 years.
