Beauty at your doorstep: New players tap demand for house-call services in S'pore

Ex-lawyer Rachael Kam started The First Refresh after the circuit breaker. ST PHOTO: NG SOR LUAN
New: Gift this subscriber-only story to your friends and family

SINGAPORE - After the circuit breaker ended last year and beauty services were allowed to resume, Mrs Rachael Kam, 34, found herself in a long line of people trying to get back into their grooming routine.

It was a tedious "back-and-forth" process arranging a lash extension appointment at her home with her regular beauty consultant, who had been doing house calls for 10 years.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.