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Asian stars, global ambassadors: Fashion luxury brands’ love affair with them heats up
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Eight out of the top 10 celebrities and influencers who dominated New York Fashion Week came from Asia, according to influencer marketing platform Lefty.
PHOTOS: REUTERS, COACH, FRED, DIOR
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SINGAPORE – Jin stopped traffic and turned the Gucci show at Milan Fashion Week on Sept 20 into a fan meeting, where hundreds of fans showed up chanting his full name, Kim Seok-jin.
Such was the draw of the oldest member of K-pop titans BTS, who made his first solo appearance at the Italian luxury fashion house’s spring-summer 2025 fashion show after being named its global ambassador in August.
