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Ahead of famed fashion show, Victoria’s Secret is desperate to learn how to sell bras again
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FlexFactor Lightly Lined Plunge Bras for sale at a Victoria's Secret store on Fifth Avenue in New York on Sept 4.
PHOTO: BLOOMBERG
Lily Meier
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NEW YORK – Victoria’s Secret’s decade-long identity crisis has vexed at least four chief executives. Its latest leader, Ms Hillary Super, thinks the solution is straightforward: Get back to selling bras.
To do that, the American lingerie company is attempting an image makeover. A visitor to its stores during its heyday would have been hard-pressed to miss its satiny push-ups with the lascivious tagline: “Instantly adds 2 cup sizes!”
