Sexual wellness boutique opens in department store

(From left) Clinical sexologist Martha Lee, customer Fiona Tan and brand ambassador Elaine Seah at the PinkLifestyle boutique in Isetan Scotts on May 4, 2021. ST PHOTO: GAVIN FOO
PinkLifestyle's sexual wellness boutique at Isetan Scotts last year also functions as a showroom. ST PHOTO: GAVIN FOO
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SINGAPORE - On the second floor of the Isetan department store at Shaw House, one can order a cup of coffee from Kith Cafe, browse eco-friendly yoga equipment from Rumi Earth and shop for adult toys at sexual wellness boutique PinkLifestyle.

With sleek products, tasteful displays and a velvet pink couch for lounging, the boutique is feminine and welcoming - exactly the look the online platform was going for when it opened the shop last year.

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