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Pandemic pivot: Dad behind popular baby fairs defies the odds
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Mr William Chin, founder of Mummys Market, inside the store at Raffles City Shopping Centre on Sept 14, 2021.
ST PHOTO: LIM YAOHUI
SINGAPORE - Two years ago, Mr William Chin organised seven baby fairs that attracted some 800,000 visitors and sold about $100 million in products across more than 1,000 brands.
The company he founded, Mummys Market, attracted such a following that ambulances were on standby during its events - several pregnant mothers had gone into labour there over the years, he explains.
