Pandemic pivot: Dad behind popular baby fairs defies the odds

Mr William Chin, founder of Mummys Market, inside the store at Raffles City Shopping Centre on Sept 14, 2021. ST PHOTO: LIM YAOHUI
New: Gift this subscriber-only story to your friends and family

SINGAPORE - Two years ago, Mr William Chin organised seven baby fairs that attracted some 800,000 visitors and sold about $100 million in products across more than 1,000 brands.

The company he founded, Mummys Market, attracted such a following that ambulances were on standby during its events - several pregnant mothers had gone into labour there over the years, he explains.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.