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K-pop idol-style makeover helps SsangYong’s first EV stand out
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KGM's Torres EVX marks the relaunch of South Korean brand Ssangyong for the EV age.
ST PHOTO: CHONG JUN LIANG
SINGAPORE – South Korea’s obsession with plastic surgery is not limited to K-pop stars.
KG Group, which is a chemical and steel giant, wheeled the wrinkly SsangYong brand into the aesthetic surgeon’s clinic for an aggressive makeover in 2022. Rebranded as KGM, its first passenger car under the new identity is the Torres EVX, a brawny electric vehicle (EV) aimed at the BYD Sealion 7.
