GM plans renewed push on driverless cars after Cruise debacle

DETROIT – General Motors (GM) is seeking to lure back some former employees of its defunct Cruise autonomous-vehicle business as part of a renewed push to develop a new driverless car, according to people familiar with the matter.

This time around, the project would be focused on autonomous cars for personal use, rather than a robotaxi service, these sources said. The first step is the development of hands-free, eyes-free driving with a human in the vehicle, with the ultimate goal being a car that can drive with no one at the wheel, they said.

The plan was detailed in an employee meeting on Aug 6 by Mr Sterling Anderson, the former Tesla Autopilot chief who joined GM earlier in 2025, said the people, who asked not to be identified because the meeting was private.

Mr Anderson said he sees autonomy as the future and that GM will add more talent, including trying to bring back some Cruise workers and hire new staff for the carmaker’s Mountain View, California, office.

GM told Bloomberg that it has been running human-driven vehicles on public roads, gathering data for the development of self-driving technology.

“We’re accelerating the development of autonomous-driving technology capable of operating without active human oversight,” spokeswoman Chaiti Sen said in a statement. The Lidar-equipped fleet is logging data to build simulation models that will guide development.

Plans for a hiring push show that chief executive Mary Barra remains committed to the increasingly competitive driverless-vehicle market, even after shuttering Cruise in 2024.

GM exited the robotaxi business following an incident that seriously injured a pedestrian, drawing a crackdown by regulators and eventually leading to the firing of nine top executives and the resignation of former chief executive Kyle Vogt.

GM cut about 1,000 Cruise employees, or half of its workforce, earlier in 2025. 

Mr Anderson came to GM in May from Aurora Innovation, which is focused on autonomous trucking and, before that, he led the development of Tesla’s Autopilot driver-assist system about a decade ago.

He was hired to oversee all product development, which includes everything from petrol-powered vehicles and electric models to GM’s driver assist and autonomous technology.

The former Aurora chief product officer has studied autonomy since working on his PhD at Massachusetts Institute of Technology (MIT). Mr Anderson wrote a paper at MIT about semi-autonomous driving for his doctorate in mechanical engineering.

GM exited the Cruise robotaxi business in part due to the cost of developing the platform, but said at the time it would keep working on a personally owned autonomous vehicle. Several years ago, GM had planned to have such a vehicle ready for mid-decade, but no longer has a public target date. Development of the vehicle has been done concurrently with work on GM’s Super Cruise hands-free driving system.

Despite laying off workers at Cruise and in GM’s software unit, Ms Barra has maintained that GM remains committed to driverless vehicles. On the carmaker’s second-quarter earnings call, she cited autonomous technology, along with expanding GM’s domestic supply chain and innovating in batteries, as some of the company’s clear priorities. BLOOMBERG