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Dynamic winter drives and tailored luxury experiences: The privileges BMW’s most discerning owners enjoy
BMW Eurokars Auto customers, who are part of the BMW Excellence Club, indulge in an elevated lifestyle on and off the road
Several BMW Excellence Club members were invited to the BMW M Snow & Ice Experience in New Zealand, where they put their driving skills to the test under wintry conditions. PHOTO: BMW EUROKARS AUTO
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Conquering icy terrain on the majestic snow-capped peaks of New Zealand’s Southern Alps is not just for professional drivers.
It is an extraordinary experience that select BMW customers, who wish to push their driving skills to the limit, get to enjoy.
BMW Eurokars Auto
BMW Eurokars Auto customer Jerrica Chooi (centre) found that the exclusive driving experience in New Zealand memorable. PHOTO: BMW EUROKARS AUTO
“The BMW M Snow & Ice Drive Experience was truly unforgettable… it offered the perfect mix of adrenaline, precision and luxury. Driving BMW’s high-performance models on snow and ice pushed the limits of control and skill,” shares the 50-year-old country holding officer of engineering company ABB in Singapore. Her daily drive is an all-electric BMW iX.
“Expert guidance, outstanding hospitality and the opportunity to connect with fellow enthusiasts from Australia and New Zealand added a great sense of camaraderie. With breathtaking scenery, world-class vehicles and an unmatched experience, this stood in a league of its own.”
For another BMW Eurokars Auto customer Lim Yong Foo, his memorable moment came during 7 Senses by BMW, a luxury event held in May last year that featured immersive experiences designed to engage all seven senses.
The director of a rubber seal manufacturing firm, who is in his 60s, says: “From the moment I was chauffeured in the luxurious BMW 7 Series to reaching the enchanting black-and-white colonial house at 7 Adam Park, the evening was a seamless blend of elegance and sensory delight.”
The by-invite-only 7 Senses by BMW event brought BMW Excellence Club members on a sensorial journey that allowed them to experience the luxurious and innovative world of the automaker. PHOTO: BMW EUROKARS AUTO
The long-time BMW supporter, also a BMW 7 Series owner, particularly enjoyed crafting his own perfume with Scent by Six – a concoction that truly resonated with his personality – as well as a typewritten haiku session.
“Exploring BMW’s latest technologies through augmented reality was both informative and futuristic. The highlight was the seven-course culinary journey, where each dish was a masterpiece. The evening was a testament to BMW’s commitment to luxury and innovation,” shares the BMW aficionado, who counts the BMW 7 Series and multiple BMW M models in his garage.
Such experiences – and more – are par for the course for those who appreciate nothing less than the best, just like Ms Chooi and Mr Lim, who are members of the BMW Excellence Club
A lifestyle of distinction
Owners of the BMW Grand Klasse Luxury models – the BMW 7 Series, the 8 Series and the XM – are recognised with instant access to the world of prestige through the BMW Excellence Club.
The club ensures that excellence extends beyond its members’ cars to their lifestyle. As part of this elite circle, members gain access to privileges tailored to elevate their lifestyle.
BMW Excellence Club members will get exclusive invites to special events as well as to interact and network with like-minded individuals. PHOTO: BMW EUROKARS AUTO
These benefits include exquisite fine dining engagements; members-only track days; exclusive drives; networking opportunities; and access to premier lifestyle events.
Each engagement is meticulously designed to bring together individuals who share a passion for excellence, creating connections that go beyond the road.
Mr Paul Ng, a long-time customer of BMW Eurokars Auto, says: “The best part of being part of the BMW Excellence Club is meeting a group of like-minded peers, many of whom share a passion for motoring, among many others, with me.”
The managing director of a construction firm, who is in his 50s, owns several BMW cars, including the 7 Series sedan. “Attending the events feels like a meeting with good friends and school mates and I truly enjoy that,” he adds.
But luxury is not limited to moments; it is reflected in consistent service and excellence too.
Members can also look forward to bespoke concierge services and priority servicing benefits, including personal vehicle collection and drop-offs.
They will also enjoy extended warranties and dedicated vehicle spa treatments to keep their BMW as immaculate as the day it was first driven home.
Entering the world of automotive luxury
Owning a BMW Grand Klasse Luxury model – the BMW 7 Series, BMW 8 Series and BMW XM – is more than just a choice of transportation.
It is a philosophy, a way of life and an entry into the BMW Excellence Club, an exclusive ecosystem where innovation, prestige and privilege converge.
To join this elite world, consider these BMW Grand Klasse Luxury models: the BMW 735i, the BMW i7 and the BMW XM.
As a tribute to grand tourers, the BMW 735i is designed for owners to drive at speed and in style and comfort. PHOTO: BMW EUROKARS AUTO
The BMW 735i embodies the finest traditions of grand touring. Iconic Glow crystal headlights with Swarovski crystal elements radiate personality, while a refined 3.0-litre TwinPower Turbo inline-six engine with 272 hp and 400 Nm of torque brings the requisite dynamism to make every ride exceptional.
The BMW i7 stands as the German automaker’s pinnacle of electric luxury, blending innovation with refinement.
The BMW i7 is a powerful electric drive but it does not sacrifice luxury for performance – interior features are still functional, plush and comfortable. PHOTO: BMW EUROKARS AUTO
Its dual-motor setup delivers 544 hp, allowing it to accelerate from zero to 100 kmh in merely 4.7 seconds. Inside, features like the BMW Theatre Screen and Executive Lounge Seating elevate comfort, redefining premium electric mobility.
Boasting a century sprint of 4.3 seconds, the BMW XM is the marque’s first high-performance plug-in hybrid sports utility vehicle. PHOTO: BMW EUROKARS AUTO
Lastly, the BMW XM impresses as BMW M’s first high-performance plug-in hybrid sports utility vehicle, merging brute power with electrification. Its 4.4-litre V8 M Hybrid engine delivers a staggering 653 hp and 800 Nm of torque, propelling it from zero to 100 kmh in just 4.3 seconds.
With a bold, sculpted design, illuminated kidney grille and distinctive 23-inch wheels, few can match its ability to command attention wherever it goes.
Step into the world of BMW luxury
Located at 11 Kung Chong Road, the BMW Eurokars Experience Centre
The BMW Eurokars Experience Centre features multi-functional spaces and the latest digital technologies to engage and inform customers. PHOTO: BMW EUROKARS AUTO
Designed to reflect BMW’s service standards, the Experience Centre integrates the BMW Retail.Next concept, combining digital technology with a modern showroom layout.
Customers at the BMW Eurokars Flagship Centre can use the Emotional Virtual Experience to explore the entire BMW range and configure their favourite cars in almost photo-realistic quality. PHOTO: BMW EUROKARS AUTO
At the BMW Eurokars Flagship Centre, which is located at 29 Leng Kee Road – a short five minutes’ drive from the Experience Centre – it spans six floors and includes a showroom, office spaces and an authorised service centre.
It also boasts the BMW Retail.Next concept that promises top-notch service – online or offline.
At both facilities, BMW Eurokars Auto customers can explore their favourite cars using BMW’s Emotional Virtual Experience, a 3D-rendering software that provides an immersive look at the entire range.
Explore the entire range of BMW cars, including the 7 Series, 8 Series, XM and M models in person at BMW Eurokars Flagship Centre at 29 Leng Kee Road and BMW Eurokars Experience Centre at 11 Kung Chong Road. Learn more about the BMW Excellence Club
