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Look ahead to 2024: TikTok’s continuing pop culture domination

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TikTok and its creators are now the taste-makers and agenda setters of popular culture. 

TikTok and its creators are now the taste-makers and agenda setters of popular culture. 

PHOTOS: SABRINA BAHSOON/TIKTOK, HAARIUS/TIKTOK

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SINGAPORE – In 2023, TikTok officially became the town hall of the Internet – the social media space where trends are made and broken, with a new headline in the form of the latest viral moment every other week.

There was, for instance, the “canon event” trend inspired by the animated superhero film Spider-Man: Across The Spider-Verse (2023). TikTok users have used this phrase as a platform to lament and accept unfortunate events as being important and character-building in their personal story arcs.

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