For subscribers
K-pop, social media fuel male beauty industry in Indonesia
Sign up now: Get ST's newsletters delivered to your inbox
Model Ray Shabir is one of the faces of beauty product company Rollover Reaction.
PHOTO: ROLLOVER REACTION
Follow topic:
JAKARTA – Cultural changes have made male grooming more popular, especially in parts of Asia, and what has become a generational trend in South Korea is only just beginning in Indonesia.
Some Indonesian companies are making their products more widely acceptable to both sexes by featuring male models in advertising campaigns.
