Japanese beef bowl chain Matsuya to open first Singapore outlet
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Established in 1966, Matsuya is one of Japan’s three major gyudon chains, alongside Yoshinoya and Sukiya.
PHOTO: THEJAPANODE/INSTAGRAM
- Japanese gyudon chain Matsuya plans to open its first Singapore outlet in November 2026 at Suntec City, joining Yoshinoya and Sukiya in the local market.
- Matsuya, established in 1966, operates over 1,200 restaurants worldwide and is known for its beef bowl with thinly sliced beef and onions in a sweet soy sauce.
- Singaporeans are curious about Matsuya's competition with existing chains and hope it maintains Japan's quality; meanwhile, Hama Sushi may also open new budget-friendly sushi outlets locally.
AI generated
SINGAPORE – Popular Japanese gyudon chain Matsuya appears set to make its Singapore debut in November.
A user posted a photo on social media platform X showing a storefront in Suntec City featuring Matsuya’s logo and the words “Opening in November 2026”.
“It’s not a drill! There’s (a) Matsuya opening in Singapore!” the caption said.
Established in 1966, Matsuya is one of Japan’s three major gyudon chains, alongside Yoshinoya and Sukiya.
Gyudon is a popular Japanese rice dish topped with thinly sliced beef and onions simmered in a mildly sweet sauce made from soya sauce, mirin and sugar.
Matsuya has more than 1,200 restaurants in Japan, as well as overseas outlets in mainland China, Hong Kong, Taiwan and Vietnam.
Its arrival brings all three major Japanese gyudon chains to Singapore.
Some netizens wondered how Matsuya would fare alongside Yoshinoya and Sukiya here, while others said they hoped the Singapore outlet would live up to Japan’s standards.
Another Japanese restaurant chain that has sparked excitement locally is Hama Sushi, a major conveyor-belt sushi chain known for its budget-friendly plates.
Recent reports and social media posts suggest that the chain could open outlets at Pasir Ris Mall and Suntec City.