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How does Marie Kondo pack? To ‘spark joy’, of course

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Japanese tidying expert Marie Kondo speaking at The New York Times Climate Forward Summit 2023 in New York City on Sept 21, 2023.

Japanese tidying expert Marie Kondo speaking at The New York Times Climate Forward Summit in New York City on Sept 21, 2023.

PHOTO: AFP

Tariro Mzezewa

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It has been more than a decade since Marie Kondo’s The Life-Changing Magic Of Tidying Up landed on American bookshelves, reshaping how people think about clutter with its now-famous question: “Does it spark joy?”

Over years of travelling to foreign countries, Kondo learnt that behaviour that was instinctual to her, like greeting her home before tidying or thanking objects before tossing them out, perplexed non-Japanese people, she said.

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