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Declan Ee: Saving furniture business with digital pivot
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Mr Declan Ee, 40, co-founder of homegrown furniture retailer Castlery, at his flagship store in Liat Towers.
ST PHOTO: LIM YAOHUI
SINGAPORE – Home-grown furniture brand Castlery was born as an online outfit in 2013. When business grew, it expanded with a physical showroom two years later.
Then the pandemic advanced in 2020 and the company found itself having to revert to its online roots for survival.
