Declan Ee: Saving furniture business with digital pivot

Mr Declan Ee, 40, co-founder of homegrown furniture retailer Castlery, at his flagship store in Liat Towers. ST PHOTO: LIM YAOHUI
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SINGAPORE – Home-grown furniture brand Castlery was born as an online outfit in 2013. When business grew, it expanded with a physical showroom two years later.

Then the pandemic advanced in 2020 and the company found itself having to revert to its online roots for survival.

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