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Hello, Kitty: Inside Japan’s $24.5 billion feline boom as country celebrates Cat Day
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In recent years, Cat Day in Japan on Feb 22 has exploded, as companies embrace a growing market for felines.
PHOTO: EPA
Gearoid Reidy
JAPAN – Much of Asia was celebrating the Year of the Horse in the past week. In Japan, which does not mark Chinese New Year, the attention turns to a different animal.
There is no cat in the Chinese zodiac – legend has it that the rat tricked it out of a place – but Japan has a day that more than makes up for it.
