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From #cozycardio to #rucking: Do TikTok fitness fads work?
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A study showed that the majority of TikTok’s young audience are drawn to health-related videos featuring popular influencers.
PHOTO: JENNAXHEALTH/TIKTOK, RYANENGS_3000/TIKTOK
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SINGAPORE – FitTok, also known as Fitness TikTok – a sub-section of video-sharing platform TikTok – is teeming with videos of people demonstrating exercise routines, sharing healthy recipes and explaining how muscle growth happens.
The hashtag #FitTok has been viewed more than 63 billion times.
