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Rise and rise of chicken rice: More F&B groups, celebrities and influencers selling the dish

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hkchicken28 - Hai Ge Ji Single Chicken Rice Set (Thigh/Drumstick).


ST PHOTO: HEDY KHOO

Hai Ge Ji Single Chicken Rice Set (Thigh/Drumstick).

ST PHOTO: HEDY KHOO

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SINGAPORE – Chicken rice is enjoying a renaissance of sorts with food and beverage groups, celebrities and influencers opening chicken rice stalls and restaurants.

Influencer Simon Khung, better known as Simonboy, teamed up with local actor Peter Yu and a foodcourt operator to open their first chicken rice stall in Yishun in June. The stall drew criticism online, but that has not deterred the trio from opening their second outlet in July.

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