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Non-alcoholic drinks are here to stay as the thirst for hangover-free options grows
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Savvy retailers and beverage manufacturers are spying a lucrative market in the alcohol-free and non-alcoholic beverage scene.
ST PHOTO: MARK CHEONG
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SINGAPORE - It may be several weeks to Dry January, when people usually repent for festive drinking by giving up booze for a month.
But the move towards wellness and the thirst for hangover-free options is no longer restricted to start-of-the-year guilt- trips.
